Internet Marketing Services
RankGuarantee™
Local landing pages built in volume, for every city you serve.
Rank on page 1 for 100+ local keywordsRank for 100+ local keywordsRank for 100+ Local Keywords
Included in all Organic Growth plansFree in every Organic Growth plan $1,495/moOrganic Growth
SEO, Google Maps, and AI search (GEO) working as one plan.
SEO, Google Maps & AI search in one planSEO, Maps & AI in one planSEO, Google Maps & AI Optimization
Includes RankGuarantee™ + a custom websiteRankGuarantee™ + website included $895/moPaid Ads
Google, Bing & Meta campaigns managed end-to-end for fast leads.
Google, Bing & Meta Ads for fast leadsGoogle, Bing & Meta AdsGoogle, Bing & Meta Ads Management
Get results in days, not monthsResults in days, not monthsCalendar
| Season or cycle | What is going on in the market | Lead types to expect | Where to focus |
|---|---|---|---|
| Post-holiday winter | Leisure demand slows in many markets, corporate budgets reset, planners start sketching the year | Corporate account inquiries, early wedding and reunion questions, local staycations | Outreach to corporate travel managers and planners, packages for locals, a refreshed listing |
| Early spring | Wedding and graduation planning heats up, sports and event calendars fill in | Room block requests, tournament coordinators, family weekend bookings | Group request form that is quick to answer, event pages, partner venues |
| Late spring and summer | Leisure peak in vacation destinations, family road trips, weddings every weekend | Direct leisure bookings, last-minute searches, wedding guests | Booking engine speed, rate comparison, protecting your brand name in search ads |
| Early fall | Colleges restart, conferences return, foliage or harvest travel in some regions | University move-in and parents weekend, conference attendees, corporate travel | Pages for nearby campuses and venues, corporate rates, local partnerships |
| Late fall and holidays | Family gatherings, shopping trips, year-end meetings | Family reunion blocks, holiday packages, corporate parties | Package and gift card offers, meeting space promotion, clear cancellation terms |
| Weekly cycle | Weekends lean leisure, weekdays lean business at many properties | Midweek business stays, weekend leisure and event guests | Different offers by day of week, not one rate message all week |
| Event spikes | A concert, tournament, convention or storm closes nearby inventory | Short-notice searches, bursts of phone calls | Fast-moving ads, current availability on your listing and a staffed phone |
| Long-lead groups | Weddings, association meetings and reunions book far ahead | RFPs, planner emails, site visit requests | A sales response process with fast, personal follow-up and a site visit calendar |
Direct versus third parties
Online travel agencies give a hotel reach it could not buy alone, especially a new or independent one. They also charge commission on every booking, hold the guest relationship and set the terms under which you appear. Pretending they do not matter is as unwise as treating them as the whole business. The sensible approach is to know your own numbers: for each channel, what does a booking actually cost once commission, cancellations and the effort of managing the channel are counted, and what is a repeat direct guest worth over time?
That is a measurement problem, not a slogan. Track net revenue per booking by source, not simply how many reservations each source sent. Check your own agreements for rate parity and display rules before changing prices. Then decide where direct marketing can realistically earn bookings: guests who already know your name, people searching for your property by name, guests who stayed before, and groups and corporate accounts that a platform does not serve well.
Direct business grows from the same small set of things: a Google listing that shows your real rates and photos, a website that loads fast on a phone and books in a few taps, honest reviews that you answer, and a short list of reasons to book direct, such as flexible cancellation, a parking or breakfast perk or a member rate. Whatever you promise, make sure the booking engine delivers it.
Also watch for a quiet leak: people who search for your hotel by name and click an ad that is not yours. Protecting brand terms in search ads is usually cheap compared with what it protects, and a listing that sends the guest straight to your booking page closes the gap.
Lead sources
Leisure and business
Accurate rooms, rates through your booking partner or connectivity provider, amenities, photos and answers to common questions. This is often the first screen a traveler sees, so it is worth keeping meticulous.
Direct
A fast, mobile-friendly flow with clear total price, flexible terms and the same availability as other channels. Test it on a real phone every month.
Paid
Campaigns for phrases such as hotel near the stadium, hotel near the hospital and hotel near campus, plus protection for your brand name. These turn event and demand-generator proximity into bookings.
Sales
A dedicated group page with room counts, meeting space, catering options and a short form, backed by a same-day reply. The first responder often wins the site visit.
Relationships
Hospitals, universities, manufacturers, law firms and contractors send travelers all year. Learn who handles their travel and make it easy to request a negotiated rate.
Trust
Answer reviews with substance, fix the issues they point to, and capture an email address at check-in or checkout with permission so you can invite past guests back with a direct offer.
Paid, social
Retargeting for visitors who browsed rooms, package promotion for staycations and local events, and wedding season creative for engaged couples near you.
Group sales
A planner contacting several properties tends to remember the one that answered with specifics. Name the dates available, the room rate range you can offer and a person to talk to.
Ask for dates, flexibility, room counts per night, meeting space needs, food and beverage expectations and who signs. Keep it conversational, not like a form.
Walk the planner through rooms, ballroom, parking, loading and room for dinner. Photographs are not a replacement, and a visit makes the decision personal.
Summarize rates, attrition terms, deposit, cutoff date, billing method and cancellation policy in plain language. Confusing paperwork loses blocks to simpler competitors.
Group decisions can take weeks. A short check-in every few days, with something new each time, beats a single long message and then silence.
After signing, track pickup, send reminders to guests and give the planner a booking link. The relationship then produces next year's block and referrals.
Pricing
Questions
Strengthen what you own: your Google listing, your booking engine, your reviews and your direct offers, then add ads for location terms and brand protection. Keep third-party channels where they bring truly new guests, and judge every channel by net revenue per booking, not by how many reservations it sent.
It varies with scope. RankGuarantee™ landing pages are $495 a month, Organic Growth plans start at $1,495 a month, and managed paid ads begin at $895 a month for one platform. Ad spend is separate. We do not require a contract or charge a setup fee.
A direct booking is the clearest one. Group and event inquiries, corporate rate requests and wedding block requests are leads too, and they deserve a separate tracking line because a signed block can be worth far more than a single room.
Often, yes, because other advertisers can appear above you for your own name. Keep the campaign small, send traffic to your booking page and compare it to what happens without it. Check results rather than assuming.
Provide a page that describes space, capacity and room blocks, a form that asks for dates first, and a fast personal reply. Many planners send the same inquiry to several hotels, so speed and clarity win.
For many travelers they are the tiebreaker, and review replies are public. Answer thoughtfully, fix recurring issues and keep hotel descriptions honest about what guests will find.
They can be, because they repeat. Identify the employers, hospitals, universities and contractors near you, find who books travel, and offer a simple negotiated rate request. These leads are slow, so treat them as a relationship, not a campaign.
Maybe, when your rooms, amenities, location and policies are described clearly and consistently on your site and listings. This is an early channel with no guarantees, so we treat it as a small extra and not a plan on its own.
Nearby
Get in Touch
Tell us which segments you want more of, whether that is leisure rooms, group blocks, wedding parties or corporate accounts, and we will map the channels. Call 610-825-4363 or email hello@getphound.com.